Brand Solutions for Trade Show Displays

Hey all you trade show enthusiasts! We just read a great article over at the Exhibitor News Network on the winner of this year's Best in Show Award at the Exhibitor conference, which is an annual gathering of trade show marketers, advertisers, industry promoters. This year, the award, which is given to one of many trade show booths at the event that is deemed to have the greatest impact at the conference, was given to the marketing firm Derse.

Derse's winning marketing campaign was based around the slogan "Step Outside Your Comfort Zone" and impressed judges for both its innovative way of approaching the marketing industry and its originality. The campaign was meant to point out the often mundane and washed up marketing strategies used by companies at trade show events. It targeted the use of boring trade show displays, cliche ad slogans, and dull event booths.

With the competition at trade shows today, Derse representatives argued, it is vital that companies look outside of their trusted comfort zone for new ideas that will attract potential consumers and industry members. This might mean revamping trade show displays, hiring new blood, or brainstorming to come up with fresh promotional ideas.

Of course, we try to drive that message home by keeping you updated on the latest news and providing articles that try to step outside of the comfort zone, so to speak. In the end, when it comes to trade show displays and booths, this is the only way to make yourself stand out from the competition and make whatever trade show you are attending a success for you and your business.

One of the best ways to inform trade show goers of your unique products and brand is to include pamphlets, brochures, and other types of literature at your booth. However, trade show booths that have books and papers scattered all over desk or table can get out of hand and look intimidating or unorganized, not to mention plain ugly, to potential consumers and industry experts.This is yet another reason why it is important to invest in interesting, effective, quality trade show display materials before designing and setting up your booth at the next trade show you attend.

When it comes to literature, the right kind of literature stands are indispensable, as they can help organize your informational print materials immensely and create a literature display that effectively catches the attention of consumers, industry experts, and potential investors alike.

When purchasing literature stands, make sure you take into consideration the amount of print material your different trade show displays will have. Also, don't forget to take into consideration the limited space available at the convention or expo center where the trade show will take place. 

If you are giving away a lot of material, a simple pocket literature stand or cascade literature stand will probably work. These types of stands are designed to allow for easy access of materials, while simultaneously displaying material in an aesthetically pleasing way. 

If, on the other hand, the printed materials you have for your trade show booths are primarily for display, or for consumers and industry experts to browse but leave behind, a more innovative literature display stand like the Victory literature stand might better suit your needs. This type of stand is designed more for its attention grabbing looks and ability to put your printed material front and center in an effective manner.

Whatever the case, keep in mind that literature is only one element of trade show displays. When choosing a literature stand, make sure it meshes well with the rest of your display to keep your brand consistent across the board. You don't want a literature stand that clashes with your banners or promotional material, no more than you would want your logo or brand image to differ from advertisement to advertisement. Make sure all of your display accessories complement one another and lead consumers and industry experts toward your booth and not away from it. 

And remember to check out BrandSolutionsOnline.com for the best deals and selection of trade show display materials and accessories on the Web!